How to find distributors in a new market
Map the channel before the candidates, score on capacity and conflict, and approach with a distributor’s economics rather than a product brochure.
Read the methodMethods, not opinions
How the work is actually done: the methods we use for market selection, sizing, channel mapping and buyer identification, written so you could run them yourself.
These articles support our pillar guide to international market entry, which sets out the full sequence from market selection to first orders.
Map the channel before the candidates, score on capacity and conflict, and approach with a distributor’s economics rather than a product brochure.
Read the methodBuilding an estimate from customs data and from buying-point structure — and treating the gap between the two as the real finding.
Read the methodChannel density, free zone structures and trade infrastructure — plus the three trade-offs that are usually left out of the pitch.
Read the articleBecause each of them answers a question properly. A content programme that publishes weekly and says nothing is easy to produce and worth very little — to a reader, and to a search engine that has become good at telling the difference.
More are being written, in the same clusters: market entry, B2B lead generation, market research method, and the UAE and GCC as a commercial base. If there is a question you would like answered, tell us — it is a better source of topics than a keyword tool.
If you are at the beginning of an expansion, the international market entry guide is the place to start. It covers market selection, sizing, competitor and pricing analysis, channel mapping, regulation, buyer identification and go-to-market, and links to the service that runs each stage.
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